- Primary/secondary KPI: Click-through
- Page type: Product detail page
- Features used: Badging
- Industry vertical: Outdoor apparel
- Channel: Web
Apparel brand adds personalized product recommendations to account password reset emails.
Once a customer has finished browsing or made a purchase on your site, it is difficult to stay on top of mind when they're not directly exposed to your content or products.
- Add product recommendations based on customer behavior to emails and have them served directly in your customer's inbox
- Include recommendations in any email, from syndicated campaigns to order confirmations
- Showcase recommendations with price, ratings and reviews, and other information
Increase email click-through by as much as 10%