Add Recommendations to Email to Re-Engage


  • Primary/secondary KPI: Click-through
  • Page type: Product detail page
  • Features used: Badging
  • Industry vertical: Outdoor apparel
  • Channel: Web

Illustration showing a recommendations slider in a password reset email

Apparel brand adds personalized product recommendations to account password reset emails.



Once a customer has finished browsing or made a purchase on your site, it is difficult to stay on top of mind when they're not directly exposed to your content or products.


  • Add product recommendations based on customer behavior to emails and have them served directly in your customer's inbox
  • Include recommendations in any email, from syndicated campaigns to order confirmations
  • Showcase recommendations with price, ratings and reviews, and other information


Increase email click-through by as much as 10%