Deliver Important COVID Updates to Relevant Audiences


  • Pages: Home page and booking pages
  • Goal metric: NA
  • Experience type: Segmented experiences
  • Industry vertical: European airline group

Illustration of a travel company's homepage that includes the message 'Book with confidence, change your booking for free'


A leading airline group had to deliver different messages to different holiday makers based on the COVID developments affecting specific flights and destinations. The team used segmented experiences to deliver targeted, relevant insurance messaging or cancellation policies on the home page and on booking pages to keep passengers informed.


The team delivered relevant messages to passengers despite the differing restrictions across the globe.