Drive Average Order Value with Multi-Night Booking Discounts


  • Pages: Hotel detail pages
  • Goal metric: Revenue per session
  • Experience type: A/B testing
  • Industry vertical: Leading hotelier

Illustration of a hotel booking site with fields for check-in date and check-out date


Tasked with a goal to encourage bookings after the COVID lockdown, a leading hotelier wanted to test whether it could encourage bookings with differing promotions on its hotel detail pages. The hotelier's team decided to test whether a 10% discount for a single night's stay and 20% for two nights would encourage bookings and drive revenue.


The experience showed a 1% increase in both average order value and revenue per session.