- Pages: Hotel detail pages
- Goal metric: Revenue per session
- Experience type: A/B testing
- Industry vertical: Leading hotelier
Tasked with a goal to encourage bookings after the COVID lockdown, a leading hotelier wanted to test whether it could encourage bookings with differing promotions on its hotel detail pages. The hotelier's team decided to test whether a 10% discount for a single night's stay and 20% for two nights would encourage bookings and drive revenue.
The experience showed a 1% increase in both average order value and revenue per session.