Articles
Overview
Monetate's Open-Time Email feature allows you to connect with your customers when they aren't on your website. With Open-Time Email experiences, you can determine the content of the message at the time the recipient opens it, allowing you to...
Email Experience Types
You can create three types of Open-Time Email experiences. Personalization Only This experience type allows you to personalize the content recipients see in an email. Monetate personalizes the recipient's content based on information gather...
Email Experience Targets
You can use different targets in an Open-Time Email experience to personalize the content that each recipient sees. The personalization is based on information that Monetate gathers at the time the recipient opens the email. All subscribers who...
Create an Email Experience
Open-Time Email allows you to connect with your customers through emails that are personalized at the time the recipient opens it. The email experience created in this documentation inserts a special offer image for recipients who open the email o...
Preview an Email Experience
Each piece of dynamic content has a snippet of code used for preview only so that you can simulate what qualifying subscribers see if they meet the targeting rules applied to this content. Copy and paste the code into your email service provider'...
Send an Email Experience
Begin by setting up the email in your email service provider (ESP), and then follow the steps below to paste the HTML snippet that appears in the experience's Final HTML for this experience modal into the email. Adding the HTML Snippet to th...
Use Pass-Through Parameters in an Email Experience
You may want to use a click URL that contains query strings for tracking purposes in your email experience. This allows you to use third-party analytics platforms and other tracking tools. Guidelines for how to build a URL are outlined below. ...
Create an Email Experience with Location-Based Dynamic Content
Before you can add a map to or use location-based dynamic text in an Open-Time Email experience, you must upload a location list to Location Manager. See Upload a Locations List for the steps. Once the upload is complete, you can use the map ...
Add an Image to an Email Experience
When you add dynamic content to your email experience, you can use an image or a countdown timer. Click ADD DYNAMIC CONTENT . Click IMAGE. Use one of the three options to add the image: Click CHOOSE to select an image from Content M...
Use Multiple Content Areas & Targets in an Email Experience
When you build an email experience, you may want to serve more than one image to the email recipients. Some reasons for doing this may include the following: To show recipients both a countdown timer and a dynamic image To serve both a header i...
Add a Countdown Timer to an Email Experience
A countdown timer allows you to show email subscribers how much time remains in an event or sale. Some common uses for countdown timers include the following: Countdown to a special event Countdown to a storewide sale Countdown to a flash sal...
Create Web Snap Content
Web Snap is a Content Builder feature that allows you to include dynamic portions of a website in Open-Time Email experiences. When a recipient opens an email with Web Snap content, Monetate includes an image rendered from the selected portion ...
Behavior Targets in Email Experiences
Web Behavior targeting allows you to target a group of email recipients based on their on-site behavior. Web Behavior targeting requires a connection between the email recipient and the site visitor. These connections are called cross-channel pro...
Dynamic Content Eligibility
Open-Time Email analytics update hourly. The principal metric, clickthrough rate, determines the success of an experience through clicks on the dynamic content. Email Group Determinations The email content that a recipient sees is dynamically ta...
Best Practices for Gmail Recipients
Gmail caches images in emails that recipients open using its desktop Web client or its Gmail mobile apps. This caching can affect emails that contain tracking pixels or any image that can change after the recipient opens the email. Typical Dynami...
Email Experience Analytics
In targeting-only experiences, you see the following metrics in the email analytics for each piece of dynamic content: Total number of email opens Total number of clicks Clickthrough rate In testing experiences, you see the following metric...
Web Snap Best Practices
To ensure it maintains the highest level of functionality, keep in mind these best practices for using the Web Snap function. Best Practices for Marketers Marketers can optimize their Web Snap content by following these guidelines for choosing...