You can create three types of Open-Time Email experiences.
This experience type allows you to personalize the content recipients see in an email.
Monetate personalizes the recipient's content based on information gathered at the time the recipient opens the email. You set email targets at the experience level to determine what content the recipient receives.
All recipients who match for the targets receive the personalized content.
Using this type of email experience, you can change a creative included in the email based on the recipient's city so that all recipients who open it in San Diego, CA, receive a targeted creative.
Because Make this a test isn't selected, 100% of the recipients who meet the target—in other words, recipients who open the email in San Diego—receive the targeted content.
Any recipient that doesn't meet the target—anyone who doesn't open the email in San Diego—receives the default content that you provide.
Personalization and Testing
Use this type of experience when you want to determine if the personalized content is driving a higher click-through rate compared to the non-targeted default content.
If you use a personalization and testing experience, the Experiment/Control slider that becomes active after you select Make this a test allows you to adjust the percentage of eligible recipients who see the dynamic content and the percentage of recipients who don't see the dynamic content even though they qualify for it. (Recipients in the control group receive the same default creative shown to users who do not match the targeting rules.)
This testing allows you to understand whether each piece of dynamic content you provide makes a difference in the click-through rate.
Using this type of email experience, you can target recipients in Philadelphia and then set the slider so that 70% of recipients in Philadelphia see the dynamic content and are thus in the experiment group, and 30% of recipients in Philadelphia who qualify for the dynamic content instead see the default content and are thus in the control group.
A/B Testing Only
Use this type of experience when you want to determine which content drives a higher click-through rate.
If you don't select any targets for the dynamic content and select Make this a test, then you can use the Experiment/Control slider to adjust the percentage of recipients who are placed in the control group and receive the default content and the percentage of recipients placed in the experiment group and receive the dynamic content.
Using this type of email experience, you can adjust the slider so that 70% of recipients receive the dynamic content and are in the experiment group and 30% of recipients receive the default content and are in the control.