- Pages: Search pages, hotel detail pages
- Goal metric: Average order value
- Experience type: A/B testing
- Industry vertical: Leading hotelier
To achieve a companywide initiative to increase average order value, a leading hotelier highlighted locations that offered free parking to visitors. These sites have higher average prices, so the marketing team ran an A/B test on search and hotel detail pages to determine whether highlighting this message would encourage bookings with higher-priced hotels.
The experience showed a 5% lift in average order value, so the team published the experience to the full audience.