Encourage Higher-Priced Bookings with ‘Free Parking’ Notifications


  • Pages: Search pages, hotel detail pages
  • Goal metric: Average order value
  • Experience type: A/B testing
  • Industry vertical: Leading hotelier

Illustration of a hotel information card that includes the average rating, distance from a location, parking availability, and Wi-Fi availability


To achieve a companywide initiative to increase average order value, a leading hotelier highlighted locations that offered free parking to visitors. These sites have higher average prices, so the marketing team ran an A/B test on search and hotel detail pages to determine whether highlighting this message would encourage bookings with higher-priced hotels.


The experience showed a 5% lift in average order value, so the team published the experience to the full audience.