Articles
Individualize Content and Gain Behavioral Insight
Overview Primary/secondary KPI : Click-through rate Page type : Homepage Features used : Automated Personalization Industry vertical : Grocery Channel : Web Grocer uses one-to-one personalization to automatically select best conte...
Optimize Product Recommendations Placement
Overview Primary/secondary KPI : Average order value Page type : Homepage Features used : Segmentation, Dynamic Testing Industry vertical : Specialty apparel Channel : Mobile Specialty apparel store uses Dynamic Testing to determi...
Call Attention to Products with Product Badging
Overview Primary/secondary KPI : Average page views Page type : Product category Features used : Badging Industry vertical : Outdoor apparel Channel : Web Outdoor apparel retailer showcases different products based on bestsellers ...
Optimize Value Proposition Communication
Overview Primary/secondary KPI : Average order value Page type : Product category Features used : Dynamic Testing, segmentation Industry vertical : Outdoor apparel Channel : Web Apparel brand uses Dynamic Testing to promote best o...
Serve and Optimize Product Recommendations
Overview Primary/secondary KPI : Add to cart rate Page type : Product detail page Features used : Badging Industry vertical : Outdoor apparel Channel : Web/mobile Apparel brand uses personalized product recommendations to offer na...
Driving Traffic to Stores
Overview Primary/secondary KPI : Revenue Page type : Homepage Features used : Segmentation, out-of-the-box targeting, geotargeting Industry vertical : Sporting goods Channel : Web/in-store Apparel brand uses localized messaging on...
The Scotch Malt Whisky Society Uses Dynamic Testing to Grow Customer Base
Overview Primary/secondary KPI : Revenue per session Page type : Product detail page Features used : Dynamic Testing, A/B testing, Automated Personalization, individualization Industry vertical : CPG, membership club Channel : Web ...
Retailer Tests New vs Returning Category Page Carousel
Overview Primary/secondary KPI : Revenue per session Page type : Product category page Features used : Recommendations Industry vertical : Home goods Channel : Web Using A/B testing alongside behavioral targets to test and segment...
Retailer Used Dynamic Filters of Product Recommendations to Increase Revenue per Session by 8%
Overview Primary/secondary KPI : Revenue per session Page type : Product detail page Features used : Recommendations Industry vertical : Apparel Channel : Web Using dynamic filters to recommend different product groups to new vs. ...
Serious Results with Slotted Recommendations
Overview Primary/secondary KPI : Revenue per session Page type : Product category page Features used : Automated Personalization Industry vertical : Outdoor Channel : Web Outdoor retailer uses slotted recommendations to deliver ta...