- Primary/secondary KPI: Conversion
- Page type: Homepage
- Features used: Segmentation
- Industry vertical: Grocery, supermarket
- Channel: Web
Utilizing customer data to deliver targeted promotions.
- The retailer needed to maximize revenue during the key, peak shopping holiday period.
- Turkey sales are a key item for the retailer, but customer experience is also a focus, so promotions needed to be relevant.
- Waitrose fed customer data from its loyalty program into Monetate. This allowed the retailer to only target visitors who bought a turkey last year but had not done so again this year.
- The retailer then tested two different variations in messaging.
20% uplift in conversion