Overview
- Primary/secondary KPI: Conversion
- Page type: Homepage
- Features used: Segmentation
- Industry vertical: Grocery, supermarket
- Channel: Web
Targeted promotions used with analysis of customer behavior
Strategy
Challenge
Having identified that customers who have shopped at least five times online are more likely to be retained in the long term, Waitrose implemented a marketing campaign offering an £80 discount spread across five online shops.
Solution
Visitors to the site were targeted based on how many times they had placed an order with Waitrose online and presented with a unique incentive code based on this.
Outcome
21% lift in conversion