Growing Loyalty and Revenue Through Targeted Offers Powered by Offline CRM Data


  • Primary/secondary KPI: Average order value (AOV)
  • Page type: Homepage
  • Features used: Segmentation
  • Industry vertical: Apparel
  • Channel: Web

Illustration of an online retailer's homepage with a 'Free Delivery' offer banner at the top

Using rich CRM data to deliver targeted messaging



  • A large UK retailer knew that every additional purchase that a customer makes strengthens their affinity for the brand and their likelihood of purchasing again.
  • It was looking to prove its marketing spend could go further if it could acquire customers with a higher lifetime value (LTV).


  • The retailer ran a test targeting customers whose first purchase was in the last 6 months (by leveraging its customer relationship management data within Monetate) with custom offers.
  • The specific targeting allowed it not to overlap on existing offers as well.


25% uplift in AOV per customer