Holiday Recommendations Powered by Explicit Insights


  • Pages: Multiple pages
  • Goal metric: Clicks on recommendations
  • Experience type: Recommendations
  • Industry vertical: European travel brand

Illustration of a hotel details page with recommendations based on the Viewed and Also Viewed recommendation algorithm


A European travel brand wanted to engage would-be holiday makers by delivering personalized experiences based on explicitly and implicitly gathered insights. The travel brand creates a dream vacation builder to capture explicit datapoints such as departure airport, destination, season, etc. The team then fed these insights alongside past customer behavior into Monetate to power recommendations across the website and in its app.


The experience significantly improved clicks on recommendations and average time on site.