Increasing Engagement Rate Through Localized Homepage Creative


  • Primary/secondary KPI: Click-through rate
  • Page type: Homepage
  • Features used: Segmentation, A/B testing, geotargeting, out-of-the-box targeting
  • Industry vertical: Sports retailer, fashion
  • Channel: Web

Illustration of the homepage of an online retailer, with content specific to a visitor's location

A retailer used localized content on its homepage to significantly increase engagement on arrival.



A retailer was hosting in-store events at five different stores around the country for the first time. The retailer wanted to drive awareness and excitement around these events to the local markets.


The retailer ran a simple A/B test with its general homepage banner vs. localized message for five different cities using the geotargeting data provided by Monetate.


Engagement increased by 3x