Overview
- Primary/secondary KPI: Click-through rate
- Page type: Homepage
- Features used: Segmentation, A/B testing, geotargeting, out-of-the-box targeting
- Industry vertical: Sports retailer, fashion
- Channel: Web
A retailer used localized content on its homepage to significantly increase engagement on arrival.
Strategy
Challenge
A retailer was hosting in-store events at five different stores around the country for the first time. The retailer wanted to drive awareness and excitement around these events to the local markets.
Solution
The retailer ran a simple A/B test with its general homepage banner vs. localized message for five different cities using the geotargeting data provided by Monetate.
Outcome
Engagement increased by 3x