Overview
- Primary/secondary KPI: Click-through rate
- Page type: Homepage
- Features used: Automated Personalization
- Industry vertical: Furniture
- Channel: Web
Furniture retailer uses one-to-one personalization to select the best homepage hero for each visitor based on behavior.
Strategy
Challenge
Individual customers expect brands to understand their unique needs and preferences, but tailoring landing experiences to increasingly granular segments is time-consuming and inefficient. In addition, space on the homepage is often limited.
Solution
- Use one-to-one personalization to individualize homepage content, from the hero to offers
- Use 40+ contextual and behavioral attributes to determine content most likely to engage each visitor in real time
- Select existing assets rather than creating new ones for faster time to value
Outcome
- Increase homepage hero clicks by as much as 50%
- Increase average time on site by as much as 100%
- Increase conversion rate by as much as 80%