Articles
Differentiate Homepage Theme Based on Visitor Location
Overview Primary/secondary KPI : Bounce rate Page type : Homepage Features used : Segmentation, testing, weather-based targeting Industry vertical : Apparel Channel : Web Outdoor retailer delivers rain-specific homepage to visitor...
Recommendations on Product Pages for Visitors Landing from Paid Search
Overview Primary/secondary KPI : New visitor conversion, Conversion Page type : Product detail page Features used : Recommendations Industry vertical : Outdoor retailer, fashion Channel : Web Strategy Challenge When analyzing use...
Slotted Recommendations Encouraging Build-Your-Own Outfit
Overview Primary/secondary KPI : Add to cart rate, Conversion Page type : Product detail page Features used : Slotted recommendations, Testing Industry vertical : Outdoor retailer, fashion Channel : Strategy Challenge Regat...
Optimize Homepage Hero with Dynamic Testing
Overview Primary/secondary KPI : Click-through rate Page type : Homepage Features used : Dynamic Testing Industry vertical : Furniture Channel : Web Furniture retailer uses Dynamic Testing during a heat wave to promote best hero i...
Individualize Homepage with 1-to-1 Personalization
Overview Primary/secondary KPI : Click-through rate Page type : Homepage Features used : Automated Personalization Industry vertical : Furniture Channel : Web Furniture retailer uses one-to-one personalization to select the best h...
Personalize Paid Search Landing Experience
Overview Primary/secondary KPI : Bounce rate Page type : Product detail page Features used : Segmentation Industry vertical : Hardware Channel : Web Home hardware retailer segments audiences by traffic source and displays relevant...
Retailer Uses Machine Learning to Drive 20% Increase in Conversion Rate
Overview Primary/secondary KPI : Conversion Page type : Homepage Features used : Dynamic Testing Industry vertical : Sports retailer, fashion Channel : Web A retailer leveraged machine learning to decide which images to show to vi...
Increasing Engagement Rate Through Localized Homepage Creative
Overview Primary/secondary KPI : Click-through rate Page type : Homepage Features used : Segmentation, A/B testing, geotargeting, out-of-the-box targeting Industry vertical : Sports retailer, fashion Channel : Web A retailer used ...
Retailer Reduced Bounce Rate Through Compelling Homepage Offers
Overview Primary/secondary KPI : Bounce rate Page type : Homepage Features used : Segmentation, out-of-the-box targeting Industry vertical : Apparel retailer, fashion Channel : Web A retailer used personalized homepage content usi...
Retailer Reduced Bounce Rate Through Compelling Homepage Offers
Overview Primary/secondary KPI : Conversion Page type : Homepage Features used : AI-driven personalization, segmentation, A/B testing, geotargeting, out-of-the-box targeting Industry vertical : Children's wear, fashion Channel : Web...
Retailer Used 1-to-1 Personalized Product Recommendations on the Homepage to Increase AOV
Overview Primary/secondary KPI : Average order value (AOV) Page type : Homepage Features used : Recommendations Industry vertical : Apparel Channel : Web Feeding in customer data to deliver targeted recommendations Strategy Cha...
Retailer Used Personalization to Promote ‘New Arrivals’ and 'Menswear' Category Launch
Overview Primary/secondary KPI : Recommendation demand Page type : Homepage Features used : Recommendations, slotting Industry vertical : Apparel, luxury Channel : Web Slotting, dayparting, and dynamic filters allow for representa...
Apparel Retailer Tests More Product-Focused Mobile Experience Versus Storytelling
Overview Primary/secondary KPI : Revenue per session Page type : Homepage Features used : Testing Industry vertical : Footwear, apparel Channel : Mobile A/B testing a product-focused experience vs storytelling Strategy Challeng...
Growing Loyalty and Revenue Through Targeted Offers Powered by Offline CRM Data
Overview Primary/secondary KPI : Average order value (AOV) Page type : Homepage Features used : Segmentation Industry vertical : Apparel Channel : Web Using rich CRM data to deliver targeted messaging Strategy Challenge A lar...
Growing a Loyal Customer Base of Online Shoppers—Waitrose
Overview Primary/secondary KPI : Conversion Page type : Homepage Features used : Segmentation Industry vertical : Grocery, supermarket Channel : Web Utilizing customer data to deliver targeted promotions. Strategy Challenge T...
Growing a Loyal Customer Base of Online Shoppers—Waitrose
Overview Primary/secondary KPI : Conversion Page type : Homepage Features used : Segmentation Industry vertical : Grocery, supermarket Channel : Web Targeted promotions used with analysis of customer behavior Strategy Challenge...