Overview
- Primary/secondary KPI: Click-through rate
- Page type: Homepage
- Features used: Dynamic Testing
- Industry vertical: Furniture
- Channel: Web
Furniture retailer uses Dynamic Testing during a heat wave to promote best hero in 24-hour testing window.
Strategy
Challenge
Content must change at the speed of your customers, staying relevant with their intent. Testing can be inefficient when time is limited and visitor preferences fluctuate rapidly.
Solution
- Use Dynamic Testing experiences to automatically identify and promote the best homepage hero in real time
- Select existing heroes rather than creating new ones for faster time to value
- Optimize for engagement no matter how small the audience or how short the time frame
Outcome
- Increase homepage hero clicks by as much as 15%
- Increase revenue per session by as much as 8%