- Primary/secondary KPI: Click-through rate
- Page type: Homepage
- Features used: Dynamic Testing
- Industry vertical: Furniture
- Channel: Web
Furniture retailer uses Dynamic Testing during a heat wave to promote best hero in 24-hour testing window.
Content must change at the speed of your customers, staying relevant with their intent. Testing can be inefficient when time is limited and visitor preferences fluctuate rapidly.
- Use Dynamic Testing experiences to automatically identify and promote the best homepage hero in real time
- Select existing heroes rather than creating new ones for faster time to value
- Optimize for engagement no matter how small the audience or how short the time frame
- Increase homepage hero clicks by as much as 15%
- Increase revenue per session by as much as 8%