Optimize Homepage Hero with Dynamic Testing


  • Primary/secondary KPI: Click-through rate
  • Page type: Homepage
  • Features used: Dynamic Testing
  • Industry vertical: Furniture
  • Channel: Web

Illustration of two different versions of a retailer's homepage that are tested in a Dynamic Testing experience

Furniture retailer uses Dynamic Testing during a heat wave to promote best hero in 24-hour testing window.



Content must change at the speed of your customers, staying relevant with their intent. Testing can be inefficient when time is limited and visitor preferences fluctuate rapidly.


  • Use Dynamic Testing experiences to automatically identify and promote the best homepage hero in real time
  • Select existing heroes rather than creating new ones for faster time to value
  • Optimize for engagement no matter how small the audience or how short the time frame


  • Increase homepage hero clicks by as much as 15%
  • Increase revenue per session by as much as 8%