Optimize Product Recommendations Placement


  • Primary/secondary KPI: Average order value
  • Page type: Homepage
  • Features used: Segmentation, Dynamic Testing
  • Industry vertical: Specialty apparel
  • Channel: Mobile

Illustration of two mobile landing pages for a Dynamic Testing experience, each with different recommendations above and below the fold

Specialty apparel store uses Dynamic Testing to determine the best location on mobile for product recommendations during critical holiday season.



Space on the homepage to expose the full array of offerings for your brand is often limited. Product recommendations may be engaging, but it may risk turning off visitors if they're perceived as "pushy" when placed above the fold.


  • Use Dynamic Testing experiences to automatically identify and promote the best homepage layout
  • Optimize for engagement no matter how small the audience or how short the time frame
  • Mitigate risk as the test allocates traffic in real time to the variant driving more engagement


  • Increase average order value by as much as 5%
  • Increase average time on site
  • Increase revenue per session