Optimized Bookings Funnel


  • Pages: Booking pages
  • Goal metric: Revenue per session
  • Experience type: Multivariate Test
  • Industry vertical: Global events booking site

Illustration of the checkout page for a travel site


The team at a leading ticketing site noticed a significant dropoff in the booking section of its website and app. To improve the booking experience and save lost sales, they decided to optimize the checkout flow by testing a number of different variations. The Multivariate Test experience analyzed different field options to determine the booking flow with the least friction.


The initiative saved millions of dollars in previously lost sales.