Overview
- Primary/secondary KPI: Bounce rate
- Page type: Product detail page
- Features used: Segmentation
- Industry vertical: Hardware
- Channel: Web
Home hardware retailer segments audiences by traffic source and displays relevant product recommendations.
Strategy
Challenge
Increasing amount of customers land on your brand's product category or product detail pages for the first time through paid media campaigns, and being able to connect the post-click and pre-click experiences is critical.
Solution
- Target visitors landing from a paid search advertisement
- Show a product recommendations container above the fold
- Base recommendations on similar products to prevent visitors from bouncing if the current product is not exactly what they seek
Outcome
Reduce bounce rate by as much as 50%