Articles
Test & Optimize UX Elements on Product Detail Pages
Overview Primary/secondary KPI : Add to cart rate Page type : Product detail page Features used : Badging Industry vertical : Outdoor apparel Channel : Web/mobile Retailer tests different layouts, button colors, sizes, and shapes ...
Individualize Product Details Based on Customer's Journey
Overview Primary/secondary KPI : Revenue Page type : Product detail page Features used : Automated Personalization Industry vertical : Office supplies Channel : Web/mobile Home office retailer uses one-to-one personalization based...
Test and Optimize Calls-to-Action in Shopping Cart & Checkout
Overview Primary/secondary KPI : Revenue Page type : Product detail page Features used : Badging Industry vertical : Outdoor apparel Channel : Web/mobile Plumbing and heating retailer uses high-contrast colors for calls to action ...
Add Vertical Product Recommendations Container in Cart
Overview Primary/secondary KPI : Revenue Page type : Product detail page Features used : Badging Industry vertical : Outdoor apparel Channel : Web/mobile Apparel brand adds vertical product recommendations to ensure visibility no ...