Overview
- Primary/secondary KPI: Conversion
- Page type: Homepage
- Features used: AI-driven personalization, segmentation, A/B testing, geotargeting, out-of-the-box targeting
- Industry vertical: Children's wear, fashion
- Channel: Web
24% lift in conversion
Strategy
Challenge
- Frequently changing customer intent (depending on the stage of pregnancy through to motherhood, the products and messaging change)
- Entering a new market with unknown customers
- Driving traffic to stores for promo events or for new openings while remaining relevant for site visitors
Solution
- JoJo Maman Bébé began with testing to better understand its customer base
- It then fed its customer data into Monetate's decisioning engine and used AI to decide which content asset to show to each visitor on the homepage
Outcome
- Increase in homepage engagement by as much as 124%
- Increase in new visitor conversion by as much as 25%