Retailer Reduced Bounce Rate Through Compelling Homepage Offers


  • Primary/secondary KPI: Conversion
  • Page type: Homepage
  • Features used: AI-driven personalization, segmentation, A/B testing, geotargeting, out-of-the-box targeting
  • Industry vertical: Children's wear, fashion
  • Channel: Web

Illustration showing five variations of homepage content for an Automated Personalization experience

24% lift in conversion



  • Frequently changing customer intent (depending on the stage of pregnancy through to motherhood, the products and messaging change)
  • Entering a new market with unknown customers
  • Driving traffic to stores for promo events or for new openings while remaining relevant for site visitors


  • JoJo Maman Bébé began with testing to better understand its customer base
  • It then fed its customer data into Monetate's decisioning engine and used AI to decide which content asset to show to each visitor on the homepage


  • Increase in homepage engagement by as much as 124%
  • Increase in new visitor conversion by as much as 25%