Retailer Tests New vs Returning Category Page Carousel

Overview

Primary/secondary KPI: Revenue per session
Page type: Product category page
Features used: Recommendations
Industry vertical: Home goods
Channel: Web

A recommendations carousel on a Women's product category page. The recommendations are based on bestsellers and products within that category previously viewed or purchased

Using A/B testing alongside behavioral targets to test and segment different products to new vs returning visitors

Strategy

Challenge

A home goods retailer wanted to test a better product category page carousel experience
The retailer was looking for an easy place to start, so it looked at differentiating the products for new vs. returning visitors

Solution

From past experience the retailer knew that presenting bestsellers or newest products resonated the best for the different segments it was targeting
It also was able to base the experience of returning visitors using products from category previously viewed or purchased

Outcome

9% uplift in revenue per session
Increase in average order value by as much as 5%
Increase in time on site by as much as 4%