Overview
- Primary/secondary KPI: Average order value (AOV)
- Page type: Homepage
- Features used: Recommendations
- Industry vertical: Apparel
- Channel: Web
Feeding in customer data to deliver targeted recommendations
Strategy
Challenge
An apparel retailer wanted to understand how it could deliver a more personalized homepage experience.
Solution
The retailer placed product recommendations on its homepage, using 25 behavioral and contextual data, including the following:
- Personas pulled from the retailer's CDP
- Categories viewed and purchased
- Household income census data
Outcome
- 3% uplift in AOV
- Increase in homepage engagement by as much as 124%