Retailer Used 1-to-1 Personalized Product Recommendations on the Homepage to Increase AOV


  • Primary/secondary KPI: Average order value (AOV)
  • Page type: Homepage
  • Features used: Recommendations
  • Industry vertical: Apparel
  • Channel: Web

Illustration showing three versions of an online retailer's homepage, each with a difference set of recommended products based on the customer

Feeding in customer data to deliver targeted recommendations



An apparel retailer wanted to understand how it could deliver a more personalized homepage experience.


The retailer placed product recommendations on its homepage, using 25 behavioral and contextual data, including the following:

  • Personas pulled from the retailer's CDP
  • Categories viewed and purchased
  • Household income census data


  • 3% uplift in AOV
  • Increase in homepage engagement by as much as 124%