Retailer Used Dynamic Filters of Product Recommendations to Increase Revenue per Session by 8%


  • Primary/secondary KPI: Revenue per session
  • Page type: Product detail page
  • Features used: Recommendations
  • Industry vertical: Apparel
  • Channel: Web

Illustration of two variations of a 'You May Also Like' recommendations carousels

Using dynamic filters to recommend different product groups to new vs. returning visitors



  • An apparel retailer wanted to testing different product recommendation options based on its customer knowledge
  • The retailer was looking to use dynamic filters to gain more control over the products shown


  • From past experience the retailer knew that presenting bestsellers or newest products resonated the best for the different segments it was targeting
  • The retailer also was able to base the experience of returning visitors using products from category previously viewed or purchased


  • 8% uplift in revenue per session
  • Increase in recommendation click-through rate by as much as 12%