Overview
- Primary/secondary KPI: Revenue per session
- Page type: Product detail page
- Features used: Recommendations
- Industry vertical: Apparel
- Channel: Web
Using dynamic filters to recommend different product groups to new vs. returning visitors
Strategy
Challenge
- An apparel retailer wanted to testing different product recommendation options based on its customer knowledge
- The retailer was looking to use dynamic filters to gain more control over the products shown
Solution
- From past experience the retailer knew that presenting bestsellers or newest products resonated the best for the different segments it was targeting
- The retailer also was able to base the experience of returning visitors using products from category previously viewed or purchased
Outcome
- 8% uplift in revenue per session
- Increase in recommendation click-through rate by as much as 12%