Overview
- Primary/secondary KPI: Recommendation demand
- Page type: Homepage
- Features used: Recommendations, slotting
- Industry vertical: Apparel, luxury
- Channel: Web
Slotting, dayparting, and dynamic filters allow for representation of key categories for launch.
Strategy
Challenge
A luxury retailer wanted to enhance the site entry experience and promote new product arrivals, including its new line of men's clothing.
Solution
- Dynamic and customized Home & Gateway placements that includes representation on new navigation for men
- Customized "New Arrivals" aligns with product launch schedule
- Relevancy attained through configuration of visual history settings
- Use of slotting and dynamic filters ensures representation of key categories
- Use of dayparting attributes ensures client displayed hero shots and recommendations aligned across three time zones
Outcome
1.2% uplift in recommendation demand