- Primary/secondary KPI: Conversion
- Page type: Homepage
- Features used: Dynamic Testing
- Industry vertical: Sports retailer, fashion
- Channel: Web
A retailer leveraged machine learning to decide which images to show to visitors on arrival.
A sports retailer wanted to increase its conversion rate by finding the optimal homepage hero. It wanted to leverage machine learning to maximize return on investment (ROI) and reduce risk.
- Choosing a maximum of three images to show in the homepage hero
- Dynamic Testing experiences re-ordering existing content driving the highest conversion
- Dynamic Testing was chosen to maximize ROI in the time the experience is live
Conversion increased by 20%