Google Legacy Analytics

This built-in report is recommended when your site is only using Google Legacy Analytics, also known as Google Classic Analytics. If you're also using Google Universal Analytics, this report will fail to report accurately. See Third-Party Analytics Reports (Vendor Examples) for more information about working with Google Universal Analytics as well as Google Analytics 4, which uses the Global Site Tag.

In addition to the analytics provided natively, Monetate integrates with third-party platforms, such as Google Analytics, to report experience information. Keep in mind that Monetate doesn't report data for Full-Page Test experiences to third-party platforms. Depending on your site structure, you may need to use JavaScript polling to ensure that Monetate correctly captures your site's data.

Exporting data to a third-party platform may add server calls to your system.

Follow these steps to set up an integration with Google Legacy Analytics.

Monetate pushes experience data to Google Analytics after the initial page load and then every 5 minutes thereafter.

  1. Click the settings icon in the top navigation bar and then select Integration.

    Callout of the Integration option in the settings menu

  2. On the Third-Party Analytics tab, take one of the following actions:
    • If the account doesn't have any third-party analytics custom reports, then click SELECT for Google Analytics.

      Callout of the SELECT button for the 'Google Analytics' option

    • If the account already has a third-party analytics report, then click ADD REPORT and then, if necessary, select Google Analytics.

      Callout of the 'Google Analytics' option in the ADD REPORT button menu

  3. Optionally, set Enable by default for all new experiences to YES if you want Monetate to push experience data for all new experiences to Google Analytics.

    Enabling this setting does not enable reporting for existing experiences. You must configure the reporting in each existing experience. See Enabling Google Analytics Reporting for Standard Experiences for more information.

    Callout of the 'Enable by default for all new experiences' toggle

  4. Optionally, preview the code pushed to Google Analytics by clicking SHOW THE CODE BEING USED TO REPORT DATA.

    Callout of the 'SHOW THE CODE BEING USED TO REPORT DATA' button

  5. Click CREATE.

    Callout of the CREATE button

Monetate uses the Event Tracking method in Google Legacy Analytics to report experience information. If the implementation was successful, you see data for Monetate populated within your Google Analytics account.

The following screenshot shows an example of Top Events based on the data that Monetate reports to Google Analytics for your account's experience.

The Top Events analytics visualized in Google Analytics

In the Google Analytics interface, it is accessible by navigating to Behavior > Events > Top Events.

Enabling Google Analytics Reporting for Standard Experiences

You can control whether Monetate pushes data to Google Analytics for standard experiences. This option can be useful if you don't want to report particular experiences to that analytics platform.

Follow these steps to enable or disable Google Analytics reporting for an individual experience.

  1. Click the additional options menu (...) on the Experience Editor page, and then click Third-Party Analytics.

    Callout of the 'Third-Party Analytics' option in the additional options menu on the Experience Editor page

  2. Toggle Google Analytics to NO to prevent Monetate from pushing the experience's data to Google Analytics, or select YES to enable this reporting.

    Callout of the Google Analytics toggle

  3. If you want to see a specific string in the third-party platform(s) for this specific experience, enter it into Report Label.

    The text in Report Label auto-populates with the name of the experience and its ID. Monetate reports this string to the integrated third-party platform(s). Monetate also automatically creates labels for holdout variants based on your specified variant labels. For each variant included in the holdout, Monetate appends the label with - Holdout.

    callout of the Report Label field

  4. Click SAVE to close the modal.