Overview
- Primary/secondary KPI: Revenue per session
- Page type: Product category page
- Features used: Automated Personalization
- Industry vertical: Outdoor
- Channel: Web
Outdoor retailer uses slotted recommendations to deliver targeted, engaging experiences to new visitors.
Strategy
Challenge
As a result of its global presence and its specialization in a broad swath of apparel, Helly Hansen has a widely varied customer base. Therefore, the company needed to make sure the shopping experience would be as relevant for a Spanish sailor as it would be for a professional skier in Colorado or a commuter in London.
Solution
- Use Monetate's easy-to-use platform to test, segment, recommend, and automate personalization
- Set up slotted recommendations for new visitors, who were shown recommendations based on trending and popular items
- Product recommendations split into menswear vs. womenswear for both warm and cold weather gear
Outcome
- Increase in revenue per session by as much as 100%
- Decrease in bounce rates by as much as 4%
- More clicks on recommendations by as much as 50%