Serious Results with Slotted Recommendations


  • Primary/secondary KPI: Revenue per session
  • Page type: Product category page
  • Features used: Automated Personalization
  • Industry vertical: Outdoor
  • Channel: Web

Illustration of a recommendations carousel showing products based on the customer's gender

Outdoor retailer uses slotted recommendations to deliver targeted, engaging experiences to new visitors.



As a result of its global presence and its specialization in a broad swath of apparel, Helly Hansen has a widely varied customer base. Therefore, the company needed to make sure the shopping experience would be as relevant for a Spanish sailor as it would be for a professional skier in Colorado or a commuter in London.


  • Use Monetate's easy-to-use platform to test, segment, recommend, and automate personalization
  • Set up slotted recommendations for new visitors, who were shown recommendations based on trending and popular items
  • Product recommendations split into menswear vs. womenswear for both warm and cold weather gear


  • Increase in revenue per session by as much as 100%
  • Decrease in bounce rates by as much as 4%
  • More clicks on recommendations by as much as 50%