- Primary/secondary KPI: Revenue
- Page type: Product detail page
- Features used: Badging
- Industry vertical: Outdoor apparel
- Channel: Web/mobile
Plumbing and heating retailer uses high-contrast colors for calls to action to clearly delineate next steps for customers.
It's easy for customers to second-guess themselves during the checkout flow, and it's imperative to motivate and encourage customers as much as possible down the funnel.
- Test different options for primary calls to action in the checkout flow
- Adjust UX elements such as button color and utilize descriptive calls to action
- Observe and analyze impacts to key performance metrics and promote winning variant to full audience
- Increase conversion rate by as much as 27%
- Increase revenue per session by as much as 35%