Test & Optimize Lightbox for Email Subscriptions


  • Primary/secondary KPI: Revenue
  • Page type: Product detail page
  • Features used: Badging
  • Industry vertical: Outdoor apparel
  • Channel: Web

Apparel brand tests and optimizes lightbox copy messaging value of email subscriptions to new visitors.



Encouraging visitors to sign up with your brand is critical for maintaining long, meaningful relationships and growing customer lifetime value. It is difficult to find the right balance of messaging and urgency to encourage new visitors.


  • Segment new visitors to your site to target them with sign-up offers
  • Create a lightbox upon landing that fires for this segment
  • Test different copy or offers to optimize for email signups


Increase in email signups by as much as 66%