- Pages: Booking pages
- Goal metric: Revenue per session
- Experience type: A/B testing
- Industry vertical: Leading ticketer
To drive additional revenue, a leading ticketer used Monetate to test the launch of an ancillary sales business, including selling parking spots alongside tickets. Unsure how promoting add-ons would impact performance, their team set up A/B tests to validate lift.
The initiative generated millions of additional dollars in revenue.