Test the Best Way to Drive Ancillary Sales


  • Pages: Booking pages
  • Goal metric: Revenue per session
  • Experience type: A/B testing
  • Industry vertical: Leading ticketer

Illustration of an event details page that includes a solicitation to add parking access to the event ticket


To drive additional revenue, a leading ticketer used Monetate to test the launch of an ancillary sales business, including selling parking spots alongside tickets. Unsure how promoting add-ons would impact performance, their team set up A/B tests to validate lift.


The initiative generated millions of additional dollars in revenue.