Automated Personalization Experiences

The Automated Personalization algorithm shows the right content to each customer on your site. It's most effective when you have the time to allow the Automated Personalization experience to complete a state of learning. Exploration...

Engine context variables are distinct data points with assorted values. Each context variable (for example, device type) is a piece of information about your customers that the Personalization engine uses when it makes one-to-one decisions. The va...

In an Automated Personalization experience, Monetate maximizes the performance of each individual. To accomplish this measurement, it separates experience traffic into two groups: Automated Personalization and Holdout. The average performance of a...

Automated Personalization experiences are best used when you have variants that can speak to different individuals and when you want to optimize a specific metric. Here are some best practices to consider when you create an Automated Personalizati...

Functionality Why can't the variants run on different pages of my site? Monetate designed the Automated Personalization algorithm to select the best variant to maximize a customer's chance of completing the experience goal. For the algor...