Once you've set up a Customer View and enabled a Person ID for cross-device targeting and testing, you can use the following Behavior targets in the WHO settings of an experience to display relevant experiences to your customers across all their identified devices.
WHO Behavior Targets Using Cross-Device Data
The WHO options in this table use cross-device data for targeting.
| Target | When It Applies | Example |
|---|---|---|
| Average order size | When a customer's historical average order size from all associated devices is within the specified range | Customer's average order size across their laptop, desktop, and tablet falls between $50 and $100 |
| Brand last purchased | When a customer's most recently purchased brand across any device matches the defined brand | Customer arrived on your site from a desktop after their most recent purchase was a lamp from the MyBrand brand |
| Brand purchased | When a customer purchased a product from a specified brand from any associated device | Customer arrived on your site from an iPhone after they purchased a bike from the MyBrand brand on an iPad |
| Brand viewed | When a customer viewed a product on any associated device from one of the targeted brands
Note: The Brand viewed target doesn't follow the Monetate session and is displayed as long as the visitor hasn't cleared their browser cookies. |
Customer arrived on your site from their laptop and previously viewed a product from the MyBrand brand on a desktop |
| Brand viewed last visit | When a customer viewed any products from the defined brands during their last visit on any device | Customer arrives on your site from a laptop after they viewed products from the MyBrand brand during their last visit from a desktop |
| Category last purchased | When a customer last purchased a product on any device from a category that matches the specified category | Customer purchased from the Shoes category from their Android phone |
| Category purchased | When a customer's previous purchase from any device falls into a category that matches the defined category | Customer previously purchased from the Clothes category on their desktop |
| Category viewed | When a customer viewed a product from a specified category from any device
Note: The Category viewed target doesn't follow the Monetate session and is displayed as long as a visitor hasn't cleared their browser cookies. |
Customer viewed a chair from the Seating category on their iPad |
| Category viewed last visit | When a customer viewed any of the defined categories from any device during their last visit | Customer viewed the Tents category during their last visit from a laptop |
| Days since last purchase | When a customer returns to your site within a defined number of days since their last purchase from any of their associated devices | Customer returned to your site on their desktop within 5 days of the last purchase on their laptop |
| Days since last visit | When a customer returns to your site within a defined number of days on any device | Customer returns to your site from their phone within 6 days of the last visit to the site from a tablet |
| Experience seen by user | Targets users who viewed a specific experience within the last 30 days
Note: You can only select experiences in draft status or those active in the last 30 days. |
Customer saw the Email Signup Lightbox experience that was activated on your site 10 days on their last visit |
| Last order size | When a customer returns to your site from any device and their last order size was within a specific range | Customer arrived on your site from their desktop after placing an order on an iPad between $100 and $200 |
| Product last purchased | When a customer's last purchased product from any associated device matches any defined product | Customer arrives on your site on their laptop after purchasing a glass on an iPhone |
| Product purchased | When a customer's previous purchases match any defined products | Customer returned to your site from their Android phone after previously purchasing a book on an Android tablet |
| Product viewed | When a customer views any of the specified products on any device | Customer arrives on your site from an Android tablet after they viewed a scooter on an iPhone |
| Product viewed last visit | When a customer viewed any specified product during their last visit on any device | Customer arrives on your site from an iPhone after they viewed a stopwatch on an iPad during their last visit |
| Products purchased in past days | When a customer purchases any specified products within a defined number of days and then returns to the site from any device | Customer purchased a shirt within the past 7 days on an iPad and then returned to your site on a desktop |
| Purchase frequency | When a customer's purchase frequency falls within a certain range in the past month across all associated devices | Customer's purchase frequency from their iPad, iPhone, and laptop falls between once per week and once per month |
| Purchased any product | When a customer returns to your site and previously purchased any product on any device | Customer returns to your site from their desktop after purchasing a dresser on a tablet |
| Purchased on or after specified date | When a customer returns to your site and has made at least 1 purchase on any device on or after a specified date | Customer returns to your site on their iPhone and purchased a scarf from a laptop on or after October 31st |
| Purchases in past days | When a customer returns to your site after making a defined number of purchases within a defined number of days on any associated devices | Customer returned to your site after making 1 purchase on their iPad and 2 purchases on an Android phone in the past 7 days |
| Sessions in past days | When a customer visits your site within a range or in a specified number of times on any device during a defined number of days | Customer arrived on your site between 5 and 10 times in the past 7 days from a laptop and desktop |
| Visited on or after a specific date | When a customer visits your site on or after a specified date on any associated device | Customer arrives on site via their iPhone after July 4th |
Using a Cross-Device Behavior Target in an Experience
Follow these steps to add a cross-device Behavior target to an experience.
- Create a new Web experience, or navigate to the Web Experiences list page and identify an experience draft to which you want to add a cross-device Behavior target.
- If necessary, name the experience.
- Configure or modify the WHY settings.
- Click WHO and then click ADD TARGET.
- Click Behavior.
- Click the Behavior target option that uses cross-device data that you want to use in the experience. Each target that uses cross-device data is noted with an icon.
- Configure the target as with the necessary range, product IDs, or other information it requires. Ensure visitors matching this target is set to INCLUDE to target site visitors who meet the target configuration, or click to toggle it to EXCLUDE to prevent visitors who meet the target configuration from seeing the experience. Click SAVE.
- Configure the WHAT and WHEN settings, and then preview and activate the experience.