Types of WHO Targets

Landing Page Targets

A visitor's landing page as the first page load when they open a Monetate session. Once a visitor qualifies for a landing page target, they remain eligible for that experience across all page loads for the duration of the session. The time-based Monetate session lasts between 30 minutes and 24 hours, depending on visitor activity.

If You Want to… Use This Target Example
Target visitors when a site visitor's landing page contains the defined Coremetrics MMC code Coremetrics landing page Visitor arrived on-site at monetate.com/home and the page contains the Coremetrics MMC code

Note: Requires additional integration work.
Target visitors using a custom variable Custom variable visitor Visitor has the custom variable memberLevel and the variable value equals Platinum

Note: Requires additional integration work. See setCustomVariables for more information.
Target visitors based on a value contained within a custom variable Custom variable visitors with multiple values Visitor has the custom variable of memberLevel with any one of the following values: Silver, Gold, or Platinum

Note: Requires additional integration work. See setCustomVariables for more information.
Target visitors who come to my site by typing in the URL or via a bookmark Direct navigation visitors Visitor arrived at monetate.com by typing monetate.com into browser address bar or from an https page that doesn't provide a referrer URL
Randomly assign visitors to some number of non-overlapping groups and then target them based on the group to which they've been assigned Disjoint Group You have 8 related experiences and only want 25% of visitors to be exposed to them

Note: Requires assistance from Customer Success to enable this target.
Target visitors who arrive on site with a certain query parameter in their URL Initial URL query string Visitor arrived on-site from a landing URL that contains a query string utm and contains the value social-summer-sale
Target visitors who arrive on a page containing a certain URL string Landing page match Visitor arrived on a page that contains the words camping or hiking in the URL

Note: This target matches any part of the landing URL, including query parameters.
Target new visitors who have never been to my site before New visitors Visitor arrived on-site for the first time or for the first time since they cleared their cache and removed any cookies set by Monetate

Note: This target is always met when visited from a Stealth Group, which can impact testing.
Target visitors who arrive on my site from another site Referrer Visitor arrived on the page via monetate.com.

Note: This target only works for https:// to https:// navigation or http:// to http:// navigation since, as a security measure, you cannot go from a secured site to an unsecured site.
Target visitors who have been to my site before Returning visitors Visitor arrived on the site and has the Monetate ID set from a previous session
Target visitors who arrive on my site after searching for specific terms Search terms Visitor arrived on-site using search terms including outdoors, camping, or hiking

Note: This target works with paid and organic searches but not with search engines that don't pass search query data, such as Google.
Target visitors who know my site URL Visitors familiar with site Visitor arrived on-site by typing monetate.com into the browser's address bar or by clicking a bookmark
Target visitors who searched for my site Visitors who search for the site Visitor arrived on the site via Google, Bing, or Yahoo

Location Targets

If You Want to… Use This Target Example
Target visitors from a certain city or cities City Visitor is from Philadelphia or from one of multiple cities you select, such as from Philadelphia, New York, or Boston

Note: For this target you must include a region, such as state, and country code to ensure visitors from the correct city are targeted.
Target visitors from a certain country or countries Country Visitor is from the US or from one of multiple countries you select, such as the US, Canada, and Mexico
Target visitors who are within a certain distance of one of my locations Distance to location Visitor's location is within 10 miles of 742 Evergreen Terrace, Springfield, OR 97403, which is a location from your locations list

Note: You must upload a locations list to Locations Manager to use this target. See Upload a Locations List for the file specifications and steps.
Target visitors who are within a certain distance of any of my locations Distance to many locations Visitor's address is within 10 miles of any location in your locations list that has the retail store tag

Note: You must upload a locations list to Locations Manager to use this target. See Upload a Locations List for the file specifications and steps.
Target visitors with a certain IP address IP address Visitor's IP address is 172.16.254.1

Note: The IP address must be in the IPv4 format (x.x.x.x) and cannot include wildcards.
Target visitors who use a certain ISP Internet service provider Visitor's ISP is Comcast
Target visitors based on the language that they speak Language Visitor's language is English or one of the multiple languages you select, such as English, Spanish, or French
Target visitors based on their media market Media market Visitor is located in the Philadelphia media market
Location falls within a particular region outside of the US Non-US region Visitor's location is in Germany
Target visitor based on what organization they are associated with Organization Visitor's IP address matches the IP address for a university in Philadelphia
Target visitors who reside in a state without sales tax Tax-free state Visitor is located in Alaska, Montana, New Hampshire, Delaware, or Oregon
Target visitors based on their time zone Timezone Visitor is located in EST time zone
Target visitors based on their state US state Visitor's state matches Pennsylvania or one of the multiple states you select, such as Pennsylvania, New Jersey, or Delaware
Target visitors based on their ZIP code Zip/postal code Visitor's ZIP code matches 19428 or one of the multiple ZIP codes you select, such as 19428, 19454, or 18938

Behavior Targets

All WHO targets based on a site visitor's purchase behavior rely on session data from prior Monetate sessions. Current session data is not included in evaluations for these targets.

For example, if you use the Purchased in Past Days target and set the date range to 0–1 days, the target evaluates the eligibility of the site visitor based on the data from the previous sessions that occurred within the past 0–1 days and not the current session data that falls within that range.

If You Want to… Use This Target Example
Target visitors who have viewed a specific item, added it to their cart, or purchased that item Attribute of product viewed, in cart, or purchased (New Catalog) Visitor added MyBrand All-Season Jacket to their cart
Target visitors who added something to their cart but didn't buy it Abandoned cart Visitor added an item to their cart during the previous visit but left the site without purchasing it. The item does not need to be present in the cart at the session close for a user to qualify.
Target visitors who added a certain amount to their cart but didn't complete the purchase Amount in abandoned cart Visitor put items in a cart totaling $100 during the previous visit but did not purchase
Target visitors based on their cart value Amount in cart Visitor's cart contains $100 worth of items
Target visitors based on their average order size Average order size Visitor's historical average order size is $100–200
Target visitors who have a certain brand in their cart Brand in cart Visitor has an item from the brand MyBrand in the cart
Target visitors who have ever had a certain brand in their cart Brand last purchased Visitor last purchased a product from the brand MyBrand during the previous visit
Target visitors who viewed a certain brand Brand viewed Visitor viewed a product from the brand MyBrand during any visit
Target visitors who viewed a specific brand last time they were on my site Brand viewed last visit Visitor viewed a product from the brand MyBrand during the previous Monetate session
Target visitors who viewed a certain brand on my site during their current visit Brand viewed this visit Visitor viewed a product from the brand MyBrand during the current Monetate session
Target visitors who added a certain product to their cart Category in cart Visitor added a product from the hiking boots category to the cart
Target visitors who purchased from a certain category last time they were on my site Category last purchased Visitor last purchased an item from the hiking boots category in the current or previous Monetate session
Target visitors who have purchased from a certain category Category purchased Visitor purchased an item from the hiking boots category in any past session
Target visitors who viewed a product from a certain category Category viewed Visitor viewed the product page for M1357, a product from the hiking boots feed category, in any Monetate session
Target visitors who viewed a product from a certain category last time they were on my site Category viewed last visit Visitor viewed the product page for M1357, a product from the hiking boots feed category, during a previous Monetate session
Target visitors who viewed a certain product on my site during their current visit Category viewed this visit Visitor viewed the product page for M1357, a product from the hiking boots feed category, during the current Monetate session
Target visitors based on when they last purchased from my site Days since last purchase Visitor last purchased something fewer than 7 days ago
Target visitors based on when they last visited my site Days since last visit Visitor returned to the site fewer than 7 days since the last visit
Target visitors who haven't enabled Do not track in their browser Exclude users who have set "do not track" Visitor with the Do not track browser option enabled is not exposed to this experience.

Note: A Monetate administrator must enable this setting.
Target users who have been exposed to a particular experience Experience seen by user Visitor was exposed to variant A from the Free Shipping experience

Note: The lookback period for this target is 30 days.
Target visitors based on their last order amount Last order size Visitor returns to the site after the last order amount was $100–200
Target visitors based on how many pages they have viewed on my site Number of page views Visitor has viewed more than 10 pages on the site
Target visitors who added a certain product to their cart but didn't purchase Product in abandoned cart Visitor has added MyBrand hiking boots to the cart in a previous Monetate session but didn't purchase
Target visitors who added to their cart an item in a specific custom list but didn't buy it Product in abandoned cart and in custom list Visitor added an item that is in the Summer_Essentials custom list to the cart during the previous visit but left the site without purchasing it
Target visitors based on what products they have in their cart Product in cart Visitor added MyBrand hiking boots to the cart during the current Monetate session
Target visitors who have in their carts any of the products in a specific custom list Product in cart and in custom list Visitor added an item that is in the Summer_Essentials custom list to their cart during the current Monetate session
Target visitors based on what product they last purchased Product last purchased Visitor's last purchase, including the current session, was MyBrand hiking boots
Target visitors whose last purchase is a product in a specific custom list Product last purchased in custom list Visitor's last purchase in the current or previous Monetate session was an item in the Summer_Essentials custom list
Target visitors based on a product they have purchased Product purchased Visitor's last purchase was MyBrand hiking boots in the current or previous Monetate session
Target visitors who have purchased a product in a specific custom list Product purchased and in custom list Visitor's last purchase was an item in the Summer_Essentials custom list
Target visitors based on a product they have viewed Product viewed Visitor previously viewed MyBrand hiking boots
Target visitors who have viewed a product in a specific custom list Product viewed in custom list Visitor has viewed an item that is in the Summer_Essentials custom list
Target visitors based on a product that they viewed on my site during their last visit Product viewed last visit Visitor last viewed MyBrand hiking boots during the previous Monetate session
Target visitors who viewed a product in a specific custom list during their last visit Product viewed last visit in custom list Visitor viewed during the previous Monetate session an item in the Summer_Essentials custom list
Target visitors based on a product that they viewed on my site during their current visit Product viewed this visit Visitor viewed MyBrand hiking boots during the current Monetate session
Target visitors who viewed a product in a specific custom list during their current visit Product viewed this visit and in custom list Visitor viewed during the current Monetate session an item in the Summer_Essentials custom list
Target visitors based on the product they purchased within a certain number of days Products purchased in past days Visitor purchased MyBrande hiking boots in the past 7 days
Target visitors based on how often they purchase from my site Purchase frequency Visitor bought items from my site 2–4 times in the past month
Target any visitor who has purchased a product from my site Purchased any product Visitor purchased any product, such as hiking boots, in any past session
Target visitors who bought a product on or after a certain date Purchased on or after specified date Visitor purchased a product on or after 12/05/2020
Target any visitor who has purchased a product from my site within a certain number of days Purchases in past days Visitor made a purchase in the past 7 days
Target visitors based on the number of items in their cart Quantity in cart Visitor has 5 items in the cart
Target visitors based on how often they have visited my site within a defined number of days Sessions in past days Visitor has 3 sessions in the past 7 days
Target visitors based on the time they spent on my site Time on site Visitor has spent a defined number of minutes on-site during their Monetate session
Target visitors who viewed an out-of-stock product Viewed product out of stock Visitor viewed size medium MyBrand hiking boots, which are currently out of stock
Target visitors who bought a product on or after a certain date Purchased on or after specified date Visitor purchased a product on or after 12/05/2020
Target visitors who visited my site on or after a certain date Visited on or after specified date Visitor has visited your site on or after 12/05/2020

Brand-based targets only work with the legacy product catalog typically associated with the legacy Product Recommendations feature. Submit a support ticket using the Monetate Technical Support portal (support.monetate.com) if you have any questions.

The Attribute of product viewed, in cart, or purchased (New Catalog) target evaluates both the product ID (PID) and the SKU passed to the platform. Therefore, the PID/SKU combination passed to Monetate through the API for addCartRows, addPurchaseRows, and addProductDetails for cart, purchase, and view, respectively, must match the item_group_id and id attributes from the catalog so that the personalization engine can look up other product attributes from the catalog, such as product_type.

You cannot use any target that relies on a Custom List dataset if the account doesn't contain any such datasets. See Upload a Custom List Dataset for more information.

Technographics Targets

If You Want to… Use This Target Example
Target visitors based on the browser they are using Browser Visitor arrived on-site using Mozilla Firefox
Target visitors based on the device they are using Device type Visitor arrived on-site via an iPhone or Windows phone when target is set to Mobile Phone
Note: Device type is defined by the User-Agent string sent in the browser header. As a result, some devices that use desktop browsers by default (such as iPad OS) use the desktop target. For more information, read the blog post What Safari and iPadOS Mean For Device Detection in Sitecore.
Target visitors who can view Flash content Flash capable Visitor arrived on-site using a computer with the most updated version of Flash installed
Target visitors who can view HTML5 content HTML5 video and canvas capable Visitor arrived on-site via a computer that can view HTML5 video and canvas elements
Target visitors based on their operating system Operating system Visitor arrived on-site using iOS
Target visitors based on their screen height Screen height Visitor arrived on-site using a screen whose height is ≥1080 pixels
Target visitors based on the resolution of their screen Screen resolution Visitor arrived on-site using a screen whose resolution is equal to 1920 x 1080 pixels
Target visitors based on their screen width Screen width Visitor arrived on-site using a screen whose width is ≥1920 pixels

Travel Targets

If You Want to… Use This Target Example
Target visitors based on the flight that they booked Flight booked Visitor booked a first-class flight during the past 30 days
Target visitors based on the flight that they searched for Flight search Visitor searched for a first-class flight during the past 30 days
Target visitors based on the flight that they viewed Flight viewed Visitor viewed a first-class flight during the past 30 days
Target visitors based on the hotel that they booked Hotel booked Visitor booked a 5-star hotel in the past 30 days
Target visitors based on the hotel that they searched for Hotel search Visitor searched for a 5-star hotel in the past 30 days
Target visitors based on the hotel that they viewed Hotel viewed Visitor viewed a 5-star hotel in the past 30 days
Target visitors based on the cruise that they booked Cruise booked Visitor booked a Caribbean cruise in the past 30 days
Target visitors based on the cruise that they searched for Cruise search Visitor searched for a Caribbean cruise in the past 30 days
Target visitors based on the cruise that they viewed Cruise viewed Visitor viewed a Caribbean cruise in the past 30 days

US Demographics Targets

All US demographics used in WHO targets are based on data from the 2020 US Census. This data is based on the visitor's ZIP code. As a result, you cannot adjust them to target more specific groups contained within each target. For more granular demographic targeting, you can use the data you have outside the Monetate platform through data onboarding.

If You Want to… Use This Target Example
Target visitors based on their age Age distribution Visitor falls within a division with a high proportion of people in their 20s and 30s
Target visitors based on their education level Education level Visitor falls within a division with a high proportion of college graduates
Target individuals that have or do not have children Families with children Visitor falls within a division with a high proportion of families with children
Target visitors based on their geographic region Geographic region Visitor falls within the Pacific division
Target visitors who are or are not married Household makeup Visitor falls within a division with a high proportion of married couples
Target visitors who are or are not fluent in English Language prevalence Visitor falls within a division with a high proportion of English-only speakers
Target visitors based on their income Median family income Visitor falls within a division with a median family income of $100,000/year
Target visitors based on their house value Median house value Visitor falls within a division in which the median house value is $250,000
Target visitors based on the population density of where they live Population density Visitor falls within a division defined as suburban
Target visitors based on their voting pattern US voting patterns Visitor falls within a solid red division

Weather Targets

Monetate bases all weather targets on information from the National Weather Service. Current weather targets are updated hourly. Forecasted weather targets are updated three times daily.

If You Want to… Use This Target Example
Target visitors based on their location's heat index Current heat index (US only) Visitor's location falls within a range of 60–70 degrees Fahrenheit
Target visitors based on their location's current temperature Current temperature (US only) Visitor's location falls within a range of 60–70 degrees Fahrenheit
Target visitors based on their location's weather pattern Current weather (US only) Visitor is in a location where the current weather is cloudy
Target visitors based on their location's wind chill Current wind chill (US only) Visitor is in a location where the wind chill falls between 0–10 degrees Fahrenheit
Target visitors based on their location's wind speed Current windspeed (US only) Visitor is in a location where the wind speed is 10–15 MPH
Target visitors based on their location's forecasted cloud cover

Note: Available globally.
Forecasted cloud cover Visitor is in a location where the forecasted cloud cover is cloudy
Target visitors based on their forecasted precipitation

Note: Available globally.
Forecasted precipitation Visitor is in a location where the forecasted precipitation is snow
Target visitors based on their location's forecasted temperature

Note: Available globally.
Forecasted temperature Visitor is in a location where the temperature is 32 degrees Fahrenheit
Target visitors based on their location's forecasted temperature range

Note: Available globally.
Forecasted temperature range Visitor is in a location where the high temperature is between 50–70 degrees Fahrenheit

Named Segments Targets

A Named Segment is a user-defined target that you can create when defining multiple WHO targets. You can reuse them in later experiences. See Named Segments for more information.

Custom Targets

Custom targets refer to any target you previously built in Target Builder from cookies, HTML elements, JavaScript variables, or query parameters.

Dataset Targets

Dataset targets are automatically generated by the unique data that you upload via data onboarding. See Use Customer Datasets for Targeting for more information.

On-site identifiers and attributes in a dataset must be an exact match. If an encoded value appears in the dataset, then the on-site value must be exactly the same. Review Onboarding Customer Data for more information.