Product Recommendations for Email Experience Analytics

The analytics that Monetate provides for Product Recommendations for Email experiences differ somewhat from the analytics it provides for traditional Web experiences. Therefore, the Experience Results page for a Product Recommendations for Email experience is slightly different from the Experience Results page for a Web experience.

Accessing an Experience's Results Page

You can access the Experience Results page for a Product Recommendations for Email experience from three different locations:

  • On the Web Experiences list page, place your mouse pointer on the experience's entry in the table, and then click VIEW ANALYTICS that appears at the far-right side.

    Callout of the VIEW ANALYTICS button in the upper-right corner of the Product Recommendations for Email experience configuration page

  • On the Experience Editor page, click VIEW ANALYTICS.

    Callout of the VIEW ANALYTICS button in the upper-right corner of the Product Recommendations for Email experience configuration page

  • On the Experience Analytics list page, which you access by selecting Experience Results from ANALYTICS in the top navigation bar, search for the name of the experience, and then click the experience's name.

    The Experience Analytics list page, with the search term 'spring' in the search field and one Product Recommendations for Email experience that is named Spring Email Recs listed in the table

Regardless of how you access the Experience Results page, it always open on the Metrics tab.

Metrics

The Metrics tab of the Experience Results page displays information about the performance of each metric included in the experience.

The Metrics tab of the Experience Results page for a Product Recommendations for Email experience

The metrics reported are the same as ones configured on the Default Metrics page of the account settings.

Monetate reports statistical confidence for each metric within the experience. By default, the experience results displays the cumulative results of the experience.

To view a line graph with a breakdown of the experiment for any metric in the experience, select an option from and considering. Select an option from Over the period of to change the date range for the results graphed.

Example of a graph breaking down results for a single metric on the Metrics tab of the Experience Results page for a Product Recommendations for Email experience

Click Daily in the upper-right corner of the graph to view a version of it that plots the daily values of the metric that you selected over the date range that you selected.

Callout of the Daily button to change the view of the graph to show a breakdown of the daily values for a single metric on the Metrics tab of the Experience Results page for a Product Recommendations for Email experience

Place your mouse pointer on any position on the line to view a tooltip with a specific value and session count for that place on the timeline of the date range that you selected.

Product Recommendations Reports

The four experience-level product recommendations reports that you can access from the Experience Results page are much like the experience-level reports for Web experiences configured with one or more Product Recommendations actions. Each of the four report focuses on different aspects of the specific Product Recommendations For Email experience so that you can better understand how that experience is performing.

Do not use tabbed browsing across multiple accounts when looking at these reports. You may experience data issues.

See Product Recommendations Reports Terminology for definitions of various report metrics.

Follow these steps to access one of these reports.

  1. Navigate to the Experience Results page for the Product Recommendations For Email experience.
  2. Place your mouse pointer on the Recommendations tab, and then select one of the reports from the menu.

    Callout of the Recommendations tab and its menu of experience-specific report options on the Experience Results page for a Product Recommendations for Email experience

The report that you select opens in a new browser tab.

Refer to Product Recommendations Reports for information about applying filters, downloading a report, and setting up a scheduled delivery of an report.

Strategy Report

The Recommendation Strategy Report contains various charts and tables that indicate how the recommendation strategy or strategies selected for the experience's recommendations action has performed over the past 7 days. If the experience has multiple recommendations actions, then each one is listed along with its selected recommendation strategy.

Example of a Recommendation Strategy Report for a Product Recommendations for Email experience

You can adjust the report's lookback period by selecting and configuring as necessary an option from Session Date. After you revise the filter, click the refresh icon.

Callout of the Session Date filter and the refresh icon for a Recommendation Strategy report for a Product Recommendations for Email experience

Action Report

The charts and graphs in the Recommendation Action Report help you understand how the recommendations action in a Product Recommendations for Email experience performed over the last 7 days. This report lists the action configured for the experience but doesn't include each recommendation strategy selected for that action.

Example of a Recommendation Action Report for a Product Recommendations for Email experience

You can adjust the report's lookback period by selecting and configuring as necessary an option from Session Date. If you adjust this filter, ensure that you click the refresh icon.

Experience Report

This report contains various charts and tables that indicate how an experience is performing.

Example of a Recommendation Experience Report for Product Recommendations for Email experiences

You can adjust the report's lookback period by selecting and configuring as necessary an option from Session Date and then clicking the refresh icon.

Product Report

Select Product Report to view a single table of all products directly and indirectly sold due to recommendations.

Example of a Recommendation Product Report for a Product Recommendations for Email experience

To adjust the report's lookback period, select and configure as necessary an option from Session Date, and then click the refresh icon.

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