Duplicate a Checkout Button on a Cart Page

To increase chances of conversion on your site's cart page, you may want to increase the visibility of the checkout button by duplicating it elsewhere on the page. You can accomplish this goal by creating a custom Duplicate Element action that also retains its bindings to the cart form submit.

This use case demonstrates exactly how to accomplish this goal with a custom action that duplicates the Check Out button below the site's "Shopping Cart" page heading.

Creating the Duplicate Element Action

Follow these steps to create the custom Duplicate Element action.

  1. Click COMPONENTS in the top navigation bar, and then select Actions.

    Callout of the Actions option in the COMPONENTS menu


    Callout of the CREATE ACTION button on the Actions list page

  3. After Action Builder loads on your site, add any product to the cart, and then navigate to the cart page.
  4. Use your browser's developer tools to inspect the checkout button's code.

    In this use case, the Check Out button to be duplicated is part of a form. That form contains all the product, price, and quantity data that must be submitted to complete the checkout process.

    The form action is executed when the form submit event fires, sending the form data to the form handler. The action attribute on the form denotes the URI of the form handler, which in this case is a server-side script at /cart. Since the submit event is triggered by the form and not the button, the submit button must be duplicated within the form element.

    To ensure the button remains functional, it must remain within the context of this form element, therefore it can't be duplicated to any area outside of the <form> element if it is to function as the submit for that form.

    Callout of the 'Check Out' button on the cart page of a retail site, with a view of the button element code and a callout of its associated form element in Chrome DevTools

  5. Return to Action Builder to click Duplicate Element on the Insert Content tab.

    The Insert Content tab of Action Builder, which includes the Duplicate Element option

  6. Find the selector for the Check Out button, and then click the forward arrow.

    The 'Select an Element to Clone' panel in Action Builder, with a callout of the cart page's 'Check Out' button to be cloned

  7. Identify where the cloned button should appear, understanding that you can refine the element selector on the Details tab to ensure it falls within the form parent. Click the forward arrow.

    The Relative Element Selector panel, with a callout of the 'Shopping Cart' heading

  8. Ensure Enable Preview is set to ON, and then confirm that the cloned element appears where you want it and works. If it does, move on to step 9. If the action preview doesn't work as intended, take the following actions.

    The Details tab of Action Builder, with the cloned but nonfunctional 'Check Out' button placed to the left of the 'Shopping Cart' heading

    1. Launch your browser's developer tools to confirm the cloned element is where it needs to be within the page code to work. In this use case, Chrome DevTools reveals that the code for the cloned button is above the <form> element when the cloned code needs to be within it.

      Callout of the HTML code for the cloned button's placement outside the <form> element

    2. Correct any coding errors that you find. In this use case, the selector for the <form> element is the correct one to use in Relative Element Selector in Action Builder.

      Callout of the 'Copy selector' option in a contextual menu in Chrome DevTools

    3. Test the cloned button again by clicking it and confirming that the checkout page loads as expected.
  9. If necessary, click the Styles tab to add any CSS to ensure that the cloned button matches the original one.

    To refer to the container <div> or the clone itself if a wrapper isn't being used, you can use the <CLONE_SELECTOR> pseudo-selector to refer to it (for example, <CLONE_SELECTOR> {float: right;}).

    View of the Styles tab in Action Builder, with the CSS required for the cloned button

  10. Add an action condition to ensure the action only fires on the cart page. Click the Conditions tab, click ADD CONDITION, expand Page type, and then select Page type =. Input the value to identify the page type. Click the forward arrow.

    View of the Conditions tab in Action Builder, with the 'Page type' category expanded and the 'Page type equals' option highlighted

  11. Give the action a title, a description, and a subcategory, and then click CREATE & EXIT.

    The final panel of Action Builder, with the Action Title, Description, and Subcategory fields displayed

Now that you've created the Duplicate Element action, add it to a Web experience to deploy it on your site.

Creating the Experience

Follow these steps to create the experience that uses the custom Duplicate Element action.

  1. Click EXPERIENCES in the top navigation bar, and then select Web.

    Callout of the Web option in the EXPERIENCES menu of the top navigation bar


    Callout of the CREATE EXPERIENCE button

  3. Configure the WHY settings.
    1. Click WHY, select To serve everyone the same experience, and then click NEXT.

      Callout of the WHY settings, the 100% EXPERIENCE option, and the NEXT button

    2. Select a goal metric, adjust the secondary metrics as necessary, and then click SAVE.

      Callout of the SAVE button for the WHY settings

  4. Configure the WHO settings as necessary. For this use case, the experience should target all site visitors, so there's no need to change the WHO settings.
  5. Add the Duplicate Element action to the experience.
    1. Click WHAT and then click ADD ACTION.

      Callout of the WHAT settings and the ADD ACTION button

    2. Click Other.

      Callout of the Other option on the Action Type panel

    3. Click the Duplicate Element action that you created for this experience.

      The Other panel of the WHAT settings that includes a 'Checkout Button on Cart Page' action template

    4. Because the action was so specifically configured in Action Builder, no experience-level changes are required. Click CREATE.

      Callout of the CREATE button on an action template panel

  6. Click WHEN and then click START AND STOP TIME to configure the experience timing as necessary.

    Callout of the WHEN settings and the START AND STOP TIME link

Ensure you test the experience before activating it.

Testing the Experience

Before scheduling when the experience runs by configuring the WHEN settings, you should perform a quality assurance check to ensure the action works as expected.

  1. Click the arrow to the right of PREVIEW, and then select Preview this Experience Alone.

    Callout of the PREVIEW button menu and of the 'Preview this Experience Alone' option

  2. Add a product to the cart on your site, navigate to the cart page, and then ensure that the cloned button appears as expected.

    Callout of the cloned button that appears immediately below the 'Shopping Cart' heading

  3. Click the cloned button to verify that doing so loads the checkout page.

After you confirm that the action worked as expected, return to the Experience Editor page in the Monetate platform to click ACTIVATE.