The Problem
There are a lot of facets to my business: brick and mortar stores, mail order sales, and online shopping. Each piece plays an important role for our customers. I often run in-store promotions that offer discounts on items at individual stores. I want to make sure that my on-site customers are aware of these sales when they visit my site from their phone and they're in near a store with a sale.
Relevance
There are few single-channel shoppers. In fact, many customers shop online for the lowest price before they buy in-store. It's important to let your customers know about any opportunity they have to find the best deal. In-store customers also provide a chance for upsell and cross-sell opportunities. Is your business capitalizing on all available channels?
Solution
You can help your online customers find opportunities to interact with your brand in person through Locations Manager. One way to do this is to run a promotion for a free ship to store option.
The first thing you will need to do is to upload a CSV file that contains the addresses of all retail locations. See Upload a Locations List for the steps.
After you upload the file to Monetate, create a new experience. Configure the WHO settings by clicking ADD TARGET, then clicking Location, and then selecting Distance to many locations. This option allows you to target more than one location from the location list that you uploaded. You can adjust the settings to determine what locations to target and how close to the location the customer must be to see the experience.
After you set up the WHO target, finish building the experience with a promotion for free shipping to a customer's closest store, and then activate it.
Next Steps
Now that you have an experience that drives online shoppers to a store, you may want to set up ID synchronization. This function ensures your customers see a consistent experience regardless of the device they use. Customers who see an experience on their phone but not on their desktop may become confused. This strategy is applicable for most experiences you deliver on-site. Consistency in messaging may help you drive conversion rate and other beneficial business metrics.