Use Audience Data in an Experience

Ultimately, using Audience Discovery helps you create targeted experiences. You can do so right from an Audience Details page by clicking CREATE EXPERIENCE to move to Experience Editor.

Callout of the CREATE EXPERIENCE button on the Audience Details page

The identified audience is the WHO target.

Callout of the WHO settings of a Web experience with an Audience Discovery identified audience in place

Complete the other settings as necessary to create the experience.

Conversely, you can start on the Experience Editor page, click WHO, click ADD TARGET, and then click Audience Discovery.

Callout of the Audience Discovery option on the Target Type panel of the WHO settings

The options in Select Date Range are the three most recent months for which Audience Discovery data is available. The list of audience targets contains those eight audiences identified for the month you selected for the date range.

The Audience Discovery target showing the audience target options

Click to select an audience target, and then complete the other settings as necessary to create the experience.