Create a Free-Shipping Threshold Experience

It's possible to create an experience with actions that only fire when a customer adds products to their cart that total a specific dollar amount. This is commonly referred to as a shipping threshold experience. You can build an experience that displays a free shipping banner when customers have added at least $200 worth of products to their carts. Accomplishing this is fairly straightforward and requires you have a working knowledge of action conditions.

For additional information on action conditions, refer to Action Conditions.

  1. Create a new experience and then configure the WHY portion. Select To serve everyone the same experience and then click NEXT.

    Callout of the WHY settings and the 'To serve everyone the same experience' option

  2. Select the goal metric and secondary metrics, and then confirm that the WHY settings are configured as you want.

    Callout of the SAVE button in step 4 of the WHY settings configuration

  3. Leave the WHO settings on the For all visitors default.

    Callout of the 'For all visitors' default setting for the WHO settings

  4. Configure the WHAT settings.
    1. Select an action template. This example experience uses a previously built action that inserts a banner at the top of the page.

      Callout of an action template to insert a banner at the top of a page

    2. Configure the action as necessary. For this experience the insert action is configured to use an image announcing free shipping.

      Example of an Insert Image action configured with a banner announcing free shipping

    3. Click ADD CONDITION, select Cart Value, and then select Cart Value ≥.

      Callout of the Cart value greater than or equal to option in the Cart value category of the ADD CONDITION selector

    4. Type 200.00 in the value field to define the free shipping threshold, and then click CREATE.

      Callout of the Cart Value text field and the CREATE button

  5. Configure the rest of the experience.

Previewing and Testing the Experience

After you configure the experience with the appropriate parameters, take the time to test it.

  1. Click PREVIEW at the top of the Experience Editor page.

    Callout of the PREVIEW button on the Experience Editor page

  2. Add one or more items to the cart so that the total is less than $200 to verify that the banner doesn't appear.

    Image of a site with items in the cart totalling less than $200

  3. Add one or more additional items to the cart so that the total meets or exceeds the $200 threshold to verify that the free shipping banner displays as expected.

    Image of a site with items in the cart totalling at least $200 and with the free shipping banner displayed

  4. Remove an item from the cart but maintain the total above the $200 threshold to ensure that the banner persists.

    Image of a site with items in the cart totalling at least $200 and with the free shipping banner displayed

  5. Remove enough items so that the cart value is below the $200 threshold to test if the free shipping banner disappears.

Once you confirm that the experience functions exactly as you expected, you can activate it.

Related Articles

How would you rate this article?
Thank you for your feedback!