It's possible to create an experience with actions that only fire when a customer adds products to their cart that total a specific dollar amount. This is commonly referred to as a shipping threshold experience. You can build an experience that displays a free shipping banner when customers have added at least $200 worth of products to their carts. Accomplishing this is fairly straightforward and requires you have a working knowledge of action conditions.
For additional information on action conditions, refer to Action Conditions.
- Create a new experience and then configure the WHY portion. Select To serve everyone the same experience and then click NEXT.
- Select the goal metric and secondary metrics, and then confirm that the WHY settings are configured as you want.
- Leave the WHO settings on the For all visitors default.
- Configure the WHAT settings.
- Select an action template. This example experience uses a previously built action that inserts a banner at the top of the page.
- Configure the action as necessary. For this experience the insert action is configured to use an image announcing free shipping.
- Click ADD CONDITION, select Cart Value, and then select Cart Value ≥.
- Type
200.00
in the value field to define the free shipping threshold, and then click CREATE.
- Select an action template. This example experience uses a previously built action that inserts a banner at the top of the page.
- Configure the rest of the experience.
Previewing and Testing the Experience
After you configure the experience with the appropriate parameters, take the time to test it.
- Click PREVIEW at the top of the Experience Editor page.
- Add one or more items to the cart so that the total is less than $200 to verify that the banner doesn't appear.
- Add one or more additional items to the cart so that the total meets or exceeds the $200 threshold to verify that the free shipping banner displays as expected.
- Remove an item from the cart but maintain the total above the $200 threshold to ensure that the banner persists.
- Remove enough items so that the cart value is below the $200 threshold to test if the free shipping banner disappears.
Once you confirm that the experience functions exactly as you expected, you can activate it.