Articles
Introducing Target Builder
Target Builder allows you to create custom targets from the data you already have about your customers without writing any code. You can create these targets, used in the WHO part of an experience, from cookie values, HTML elements, JavaScript var...
Create Targets
Once you create a target in Target Builder, you cannot edit it. For assistance viewing the backend settings for a target, submit a support ticket using the . Based on a Cookie Before you build a target based on a cookie on your site, you must ...
Perform QA Testing on Targets
After you build a target with Target Builder, it's important to perform some QA testing prior to adding it to an experience. There are a few things to consider to do this. Using an IP Address Target for Testing To test a target, you can add...
Add Custom Targets to a Web Experience
Follow these steps to add a custom target to a Web experience. Create a new Web experience. Configure the WHY settings. Click WHO and then click ADD TARGET . Click Custom Targets . Click the specific custom target that you want to ...
Use Customer Datasets for Targeting
Follow these steps to configure for an experience a WHO target that uses an attribute and value in a Customer Attributes dataset. A dataset target only uses the value collected by the ID Collector linked to the selected dataset via its Identif...
Cross-Device Behavioral Targets
Once you've set up a Customer View and enabled a Person ID for cross-device targeting and testing, you can use the following Behavior targets in the WHO settings of an experience to display relevant experiences to your customers across a...
Understand WHO Targeting in Web Experiences
An experience is the combination of data, content, and conditions that unifies and personalizes a customer's path across multiple channels. All experiences use a sentence-based structure that consists of four parts: WHY, WHO, WHAT, and WHEN. A...