Event Builder is a metric discovery tool that allows you to track interaction, impression, and page URL events. These events provide important data that would otherwise fall outside of the scope of traditional conversion metrics.
Benefits
Event Builder lets you create another level of granularity to analyze the success of your Monetate experiences. Here are some of the benefits of Event Builder:
- Use the WYSIWYG editor to track user events without incremental code changes
- Track custom KPIs
- Customize event tracking experience by experience
Features
Use Event Builder to create events in these three categories:
- Interactions: Track clicks, exit links, form submissions, mouseovers, keyboard events, and more
- Impressions: Track the presence of cookies, JavaScript variables, and HTML elements
- Page URLs: Track when a site visitor lands on a page URL that matches specified parameters
Limitations
Be aware of certain limitations of Event Builder when building and managing events.
- You cannot edit events built in Event Builder once you create them.
- Event Builder can only track elements that already exist on your site.
- You can build a maximum of 300 events. You must delete unused events if you need to create new ones after you reach the limit.