Configure the WHY of a Web Experience
Follow these steps to configure the WHY settings, including the metrics tracked, of a Web experience. Dynamic Testing and Automated Personalization experiences optimize toward the goal metric you select, so ensure that you put some thought into y...
Add Custom Metrics to an Experience
You can add one or more events that you've created in Event Builder as custom metrics to an experience before activating it. You can't include custom metrics in Multivariate Test (MVT) experiences. If you want to do add a custom me...