Target Actions to Fire on Specific Product Detail Pages

You can create an experience with actions that only fire on specific page types for specific products in a product catalog. This option is valuable if you want to display a banner or some other visual change on those specific pages to encourage customers to take a particular action or to present relevant promotions and sales. Action conditions are key to targeting the actions.

Creating the Experience

Follow these steps to create a Web experience that displays a banner on a product detail page.

  1. Create a new Web experience and give it a name.
  2. Configure the WHY settings.
    1. Click WHY, select To serve everyone the same experience, and then click NEXT.

      Callout of the'To serve everyone the same experience' option of step 1 of the WHY settings and of the NEXT button

    2. Select the goal metric and then click NEXT.
      Callout of the goal metric options and of the NEXT button
    3. Adjust the secondary metrics as needed, and then click NEXT.

      View of the table of secondary metrics, with a callout of the NEXT button

    4. Confirm that the WHY settings are configured as you want, and the click SAVE.

      Callout of the SAVE button in step 4 of the WHY settings configuration

  3. Leave the WHO settings configured to target all site visitors.

    Callout of the WHO settings that remain at the default 'For all visitors' setting

  4. Click WHAT and then click ADD ACTION.

    Callout of the WHAT settings and the ADD ACTION button

  5. Click Images.

    Callout of the Images option on the Action Type panel

  6. Select an action template configured to work on a product detail page and to display the image you want to use in the experience.

    Callout of the 'Product detail page' subcategory of action templates on the Images panel

  7. Add the image by uploading it or selecting it from Content Manager, and then input a link URL, if necessary, as well as title text and alternative (alt) text.

    View of the Insert Banner Below Product Title (PDP) action template with the placeholder shown

  8. Click ADD CONDITION, expand Product detail page, and then select Detail page includes products where PID =.

    The ADD ACTION selector, with the 'Product detail page' category expanded and the 'Detail page includes products where PID equals' option selected

  9. Input the product ID(s) into the action condition equation.
    1. In a new browser tab, load the product detail page for one of the products targeted by this experience, and then launch the Monetate Inspector browser plug-in to obtain the product ID.

      Callout of a product ID as displayed in Monetate Inspector active on a product detail page

    2. Repeat this process for any other products you want the experience to target.
    3. Input each product ID into the action condition field.

      The value input field for the 'On product page where page includes products where PID equals' action condition equation, with two PIDs entered

  10. Click CREATE.

    Callout of the CREATE button

  11. Configure the WHEN settings as necessary. See Configure Experience Timing for more information.

After you create the experience, ensure that you preview it before activating it.

Previewing the Experience

Follow these steps to preview the experience to ensure the action works as expected.

  1. Click the drop-down arrow to the right of PREVIEW, and select the option to preview the experience alone or to preview it with all other active experiences.

    Callout of the PREVIEW button with a view of the preview options

  2. Navigate to the product detail page for a PID that you input in the action condition that you created in step 9 to verify that the image appears. Repeat this step for each PID that you included in the action condition.

    A product detail page for a product that the experience targets. An image placeholder correctly appears below the product title.

  3. After verifying that the action and the experience work as expected, navigate to a few different product detail pages not targeted to verify that the image does not appear on those pages.

    A product detail page for a product that the experience doesn't target. The image placeholder doesn't appear below the product title.

After you confirm that the experience's action works as expected only on the targeted product detail pages, return to the Experience Editor page in the Monetate platform and then click ACTIVATE.

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