Section 17: Event Builder 101

Articles

Event Builder Overview
Event Builder is a metric discovery tool that allows you to track interaction, impression, and page URL events. These events provide important data that would otherwise fall outside of the scope of traditional conversion metrics. Benefits Event Bu...
Create an Interaction Event
Interaction events can be based on these types of actions customers take on your site: Click : Track when customers click a specific element, such as a banner, image, or link, on your site Form Submit : Track when customers successfully as well...
Create API Events
Use an API event to track and analyze visitor behavior on your site beyond the typical interactions, impressions, and URL goals that you create using Event Builder. With an API event you can track any event that is relevant to your business with a...
Add Custom Metrics to an Experience
You can add one or more events that you've created in Event Builder as custom metrics to an experience before activating it. You can't include custom metrics in Multivariate Test (MVT) experiences. If you want to do add a custom me...
Custom Metrics in Experience Analytics
Follow these steps to view the analytics for a custom metric that you added to a Web experience. Click EXPERIENCES in the top navigation bar and then select Web . Search for or scroll to find the experience that includes the custom metric. ...
Event Builder FAQ
Can I use multiple values when tracking a cookie value? No, you can only input a single value in Cookie Value . You can select the Contains , Equals , Starts with from Cookie Value Compare to further delineate what cookie you want to track. ...