Articles
Event Builder
Event Builder is a metric discovery tool that allows you to track interaction, impression, and page URL events. These events provide important data that would otherwise fall outside of the scope of traditional conversion metrics.
Benefits
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Interaction Events
Interaction events can be based on these types of actions customers take on your site:
Click : Track when customers click a specific element, such as a banner, image, or link, on your site
Form Submit : Track when customers successf...
Create API Events
Use an API event to track and analyze visitor behavior on your site beyond the typical interactions, impressions, and URL goals that you create using Event Builder. With an API event you can track any event that is relevant to your busines...
Add Custom Metrics to an Experience
You can add one or more events that you've created in Event Builder as custom metrics to an experience before activating it.
You can't include custom metrics in Multivariate Test (MVT) experiences.
If you want to do add a...
Custom Metrics in Experience Analytics
Follow these steps to view the analytics for a custom metric that you added to a Web experience.
Click EXPERIENCES in the top navigation bar and then select Web .
Search for or scroll to find the experience that includes t...
Event Builder FAQ
Can I use multiple values when tracking a cookie value?
No, you can only input a single value in Cookie Value . You can select the Contains , Equals , Starts with from Cookie Value Compare to further delineate what cookie you wan...