Section 6: Identify Customers Across Devices

Articles

Customer View Overview
A Customer View is a fully customizable view of a customer across one or more domains that exist within a Monetate account. An account can only have one Customer View. Follow these steps to access an account's Customer Vi...
ID Synchronization Overview
Monetate identifies a single person across different devices and domains using ID synchronization. This process occurs within a Customer View by matching multiple Monetate IDs that share the same Person ID. The Person ID is observed by the platf...
Cross-Device Testing
Cross-device testing changes the way Monetate handles experiment groups. Instead of randomizing a customer's experiment group based on their Monetate ID, cross-device testing randomizes a customer's experiment group based on their Person ID. Sim...