Optimization experiences are important for learning, testing, and improving the user experience based on technographic or demographic audience information.
Typically, optimization experiences take place high in the conversion funnel with a large impact to a broad audience, although they may also measure some secondary metrics. Most optimization experiences are A/B/n tests or Full-Page Test experiences with significant content changes for the largest degree of learning. After your experience has reached statistical confidence, you may want to push the winning variant from your optimization experience to 100% of your audience.
Case Studies
Duplicate checkout button at top of cart page
Objective and hypothesis: By duplicating the checkout button to the top of the page, we hope to allow users to proceed through conversion funnel faster by allowing them access to proceed without the need to scroll. We anticipate this will increase mobile conversion rate due to increased usability.
Expand search by default on initial page load for mobile visitors
Objective and hypothesis: Allow visitors quicker access to search site inventory and locate the search input without messing around with breadcrumbs and categories on a mobile device or other devices that have significantly less screen real estate.
Scratching the Surface
Keep in mind that everything presented in the methodology training materials is only the baseline for the strategic approach you can take within Monetate. The Strategy and Insights team is here to help develop a personalized approach to your specific business goals. For more information contact your Client Success Manager.