Platform Organization Best Practices

Use these best practices to organize your company's experiences and actions in folders, use tagging and descriptions to more readily find what you need, and perform regularly scheduled maintenance on your account to make the platform easier to navigate and to keep your teams organized.

Using Folders to Organize Experiences

You can take a number of different approaches to organize experiences into folders on the Web Experiences list page. The following examples are just a few ways to get started:

  • By page type(s) that the experience applies to
  • By user or team who created the experience
  • By month or date ranges
  • By goal metric
  • By audience for the experience
  • By specific marketing initiatives

You can use any of these folder organization methods, or you can create your own folders to best suit your business needs. Regardless of the approach you take with the folder structure, you can prioritize all experiences in each folder.

Using Tags to Provide At-a-Glance Context

Tags are a great way of adding at-a-glance context on the Web Experiences list page. They provide additional sorting and search options, and they help other users in the account quickly recognize which experiences are related to which goal initiative, which ones were created by which user, and more.

The Web Experiences list page, with a callout of two tags assigned to an experience

Use tags to indicate the following for each experience:

  • Who created it
  • What page it runs on
  • When it was created
  • Its selected primary goal metric
  • The objective it aligns with from a program plan perspective

You can also use these tags to filter experiences on the Web Experiences list page.

The Filters right-hand sidebar of the Web Experiences list page, with the TAGS filter category expanded to show the tags that users have created for experiences in the account. A search bar appears above the list of tag options.

Refer to Filtering and Organizing Experiences in Web Experience List Page for more information.

Creating an Experience Naming Convention

Use a templated structure for experience names so that certain details are consistently available at a glance on the Web Experiences list page. Consider a naming convention that provides such details as these:

  • Date activated
  • Business unit that created it
  • Description
  • Device type
  • Split percentage

Example of an experience name that includes details about the experience, as seen on the Experience Editor page

Adding Notes

Use the Experience Notes modal to add descriptions, details, expectations, and other details to an experience. You can add notes to an experience from the Web Experiences page, as shown in the following image, as well as from the Experience Editor.

Animated demonstration of a user selecting the Notes option in the additional options menu on the Experience Editor page, and then the 'Experience Notes' modal appears

Your team can add notes to explain the hypothesis of a test along with any internal notes and changes that you or someone else from your team made.

Using Page Types to Name Action Folders

When you're creating custom actions in Action Builder, organize those actions into folders for the page types on which they're intended to run. Ensure that you're consistent across action types.

The Images action template panel of the WHAT settings of the Experience Editor, with the action template options organized by page type

Using the Description Field in Custom Targets and Events

When you create a custom target in Target Builder or a custom event in Event Builder, insert the element selector, HTML element, cookie name, or variable name you used into the description field so that you can reference it within the target when you add it to an experience.

The Custom Targets panel of the WHO settings of the Experience Editor, with each custom target displaying a user-provided description of the visitors targeted

Maintaining the Account Organization

Keep the Web Experiences list page tidy by archiving outdated or paused experiences. You can always bring them back from the Archived folder. If you run a lot of experiences, Monetate recommends doing this clean-up monthly or at least quarterly.

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