Journey Analytics gives you the insights you need to make informed decisions regarding each interaction your customers have on your site. This analytics tool exposes how visitors behave throughout their entire journey in an experience from the first click to the last. By using this dashboard, you can discover new testing and personalization opportunities by seeing what parts of the journey are doing well and where visitors are getting stuck. You can track these analytics across multiple experience variants and different customer segments.
To access Journey Analytics, click ANALYTICS in the top navigation bar, and then select Journey Analytics.
Terminology
The following terms are used in Journey Analytics:
- Sankey diagram: A visualization depicting the complete set of customer flows from one page to another.
- Path: A entire journey flow from a starting point to an ending point.
- Node: A representation of a page type in the journey.
- Selected node: The node that is currently selected.
- In-path node: A node that is a part of the journey that you selected to expand. Each other node in this path is highlighted in purple and has an expanded card view.
- Branch: The connection between two nodes.
- Pairing: Two nodes that are directly connected by a branch.
- Interaction: A representation of each step in a customer's journey on the site. Interactions occur when a customer journeys to a new page on your site, with each new page representing a single interaction. For example, if a customer starts on a product listing page a journeys through four different pages of products, all four of these count as an interaction.
- Starting point: The node in the first interaction of the journey. This is where a customer began their journey on the site.
- End point: The final node in a journey. This is the last page a customer is on when completing their journey. The end point can be located after any number of interactions.