Analytics

Articles

Statistical Confidence
Data interpretation begins with statistical confidence and understanding what it means in the context of experience results. Confidence is the measurement of the likelihood that the observed change in a KPI did not occur by random chance. Moneta...
Default Metrics & Key Performance Indicators
Monetate tracks and reports a variety of metrics for Web experiences. Each key performance indicator (KPI) listed here works out of the box without any additional tracking from the Monetate JavaScript API: Bounce rate Average page views Averag...
Custom Reports
Select Custom Reports from ANALYTICS in the top navigation bar to access a variety of reports about different aspects of the experiences on your site. When you create a custom report, you can control dampening and determine the number of deci...
Recommendation Reports
The recommendations reports are in beta testing and may have slight data discrepancies with other reports. Provide any feedback to your dedicated Customer Success Manager (CSM). You can access three global reports and four experience-level re...
Recommendations Reports Terminology
The following metrics are available in various recommendations reports . Average Order Value (AOV) : The average value of orders with product recommendations clicked and purchased Units per Order (UPO) : The number of products in orders with p...
FAQ
The platform does not collect analytics for development accounts, which are marked DEV in the user interface. It only collects data from production accounts, which are marked PROD in the UI. Are outliers automatically removed in Experienc...