Articles
Statistical Confidence
Data interpretation begins with statistical confidence and understanding what it means in the context of experience results. Confidence is the measurement of the likelihood that the observed change in a KPI did not occur by random chance. Mone...
Default Metrics & Key Performance Indicators
Monetate tracks and reports a variety of metrics for Web experiences. Each key performance indicator (KPI) listed here works out of the box without any additional tracking from the Monetate JavaScript API:
Bounce rate
Average page...
Custom Reports
Select Custom Reports from ANALYTICS in the top navigation bar to access a variety of reports about different aspects of the experiences on your site.
When you create a custom report, you can control dampening and determine...
Create a Custom Report
Follow the appropriate steps to create one of the nine custom reports about one or more experiences that are available in the Monetate platform.
See Custom Reports for an overview of the information each custom report option c...
Product Recommendations Reports
You can access three global reports and four experience-level reports, all with specific filters applied, within Monetate. They help you better understand how recommendations are performing at the account level and experience level.
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Product Recommendations Reports Terminology
The following metrics are available in various Product Recommendations reports . Average Order Value (AOV) : The average value of orders with product recommendations clicked and purchased Units per Transaction (UPT) : The number of products ...
Analytics FAQ
The platform does not collect analytics for development accounts, which are marked DEV in the user interface. It only collects data from production accounts, which are marked PROD in the UI.
Are outliers automatically remove...