Journey Analytics

Articles

Journey Analytics Overview
Journey Analytics gives you the insights you need to make informed decisions regarding each interaction your customers have on your site. This analytics tool exposes how visitors behave throughout their entire journey in an experience from the fir...
Sankey Diagram
The Sankey Diagram is a visualization used to depict a flow from one page to another. It allows you to interactively explore your customer's journeys by clicking on different nodes to travel down various paths and gather insights on your custo...
Journey Configuration
The Journey Configuration panel allows you to select various criteria to evaluate your customers' journey to get more granular insights or answers to specific questions. You can configure this query by making selections in the following senten...
Page Metrics
The full list of Page Metrics for a selected page type in the journey is in the bottom right panel. The Page Metrics panel updates whenever you select a new node. It displays the page type, which interaction it occurs in within the journey,...
Journey Analytics Terminology
The following definitions are used in Journey Analytics: Sankey Diagram : A visualization depicting the complete set of customer flows from one page to another. Path : A entire journey flow from a starting point to an ending point. Node : A...
Journey Analytics FAQ
If two Monetate tracks are implemented on each page load, does each event count as a different interaction in Journey Analytics? Yes, the track event from first track will count as the first interaction in the Sankey Diagram, and the track event fr...