Search engine optimization (SEO) is the process of getting pages to rank higher in organic (non-paid) search engine results on various search engines like Google, Bing, or Yahoo. SEO encompasses technical considerations such as load time, keywords, and creative elements and content to improve rankings, drive traffic, and increase awareness in search engines.
Search engines use automated crawlers (bots) to read sites and then parse the pages, interpret the results, and index and cache the content. This content is then analyzed via various proprietary algorithms to generate a ranking system used with search keywords to show appropriate links to users.
Google has stated in Using site speed in web search ranking that site speed and, as a result, page speed is one of the signals used by its algorithm to rank pages. Research cited in How Website Speed Actually Impacts Search Ranking has shown that Google might be specifically measuring time to first byte when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget and this could negatively affect your index.
At Monetate, everything about our code, our tag, and the content we serve on your site is designed to be as quick as possible. We take numerous steps during our development of actions, experiences, and in our platform to ensure content is loaded quickly and seamlessly for users across multiple platforms.
Algorithms Optimized for Mobile
Google wants to ensure pages are mobile-friendly to apply both the mobile-friendly tag in the search results and the associated ranking boost for mobile search results.
Algorithms Focused on User-Friendly Page Layout
If Google's algorithm determines a webpage is mostly ads above the fold with the actual content below the fold, it can devalue the rankings for those pages.
If a website denies search engine robots access to their CSS and JS files in an attempt to prevent this algorithm from impacting them, they may be penalized for other reasons. Google states: